I design user-centered digital products by combining UX research, behavioral insights, and product thinking to create experiences that build trust, confidence, and long-term engagement.
I am a Product Designer with experience across SaaS, consumer products, and e-commerce experiences.
My background spans Interior Design, Furniture Consulting, and Product Design — giving me a unique perspective on human behavior, decision-making, and customer experiences.
I enjoy solving complex user problems through research, systems thinking, and intuitive product experiences.
Many fashion e-commerce experiences optimize for urgency rather than confidence — pushing transactions over informed decisions.
Urgency influences action. Confidence influences satisfaction.
A confidence-driven shopping experience built around Fit Confidence, Decision Summary, and Similar Shopper Insights.
Helping shoppers make informed decisions with greater confidence and long-term satisfaction.
Each project lists role, tools and measurable outcome — so you know what I owned and the impact it had.
Confidence-driven decisionsReframed an e-commerce experience around confidence over urgency — using fit signals, decision summaries and similar-shopper insights to help people buy with certainty.
Guided conversationsDesigned a guided reflection and conversation platform helping couples navigate important discussions before marriage.
Streamlined procurementDesigned an invoice upload experience that transformed manual procurement workflows into a seamless digital journey.
User interviews, competitor analysis and research synthesis to ground every decision in evidence.
Understand users and business goals through kickoff and stakeholder alignment.
Interviews, competitive analysis and journey mapping to surface real opportunities.
Wireframes, flows and high-fidelity prototypes that bring ideas to life.
Usability testing, accessibility reviews and iterative refinements.
Developer handoff, design QA and post-launch collaboration.
Partnering with startups on end-to-end product design.
Owned UX for embedded fintech experiences across partner banks.
Shipped consumer mobile features for a parenting super-app.
Supported research, branding and interaction design for clients.
Symbiosis Institute of Design · 2018 – 2022
Open to Product Design, UX Design, and Product Thinking opportunities.